Subaru Certifies New Upstart Auto Retail Build & Price Product To Create Sales Opportunities For Retailers Faced With Vehicle Inventory Shortages
Built on top of Upstart Auto Retail’s innovative digital retail platform, Build & Price allows car buyers to go through the process of browsing, shopping, and building deals online for vehicles that are not currently in stock or even in transit to the store. Subaru retailers can then work with customers on options and sourcing.
“Many manufacturers are forecasting inventory shortages for this year and next. This is going to make it challenging for consumers to buy the car they truly want.” said
Customers are empowered to pre-build a year, make, and model of vehicle, while also making several other build selections. They’re also presented with dynamic pricing associated with the build combination they’ve chosen. Every submission includes pertinent customer information, their vehicle selection, and build preferences.
“As a retailer, there is nothing more powerful than having everything you need, right up front, to structure a deal a customer is ready to say yes to,” said
Build & Price is available to Subaru retailers enrolled with Upstart Auto Retail via the Subaru Certified Digital Tools Program at no additional cost or as a standalone option for